Episode 15: Things to Consider When Developing an SEO Strategy with Dale...
Companies today are chasing SEO not only because it will improve their website’s visibility and searchability, but they’re seeing the value that organic traffic provides. In this episode, we sit down...
View ArticleCreating A Content Marketing Strategy
Creating a proper content marketing strategy from scratch is not an easy task. You must keep in mind many different factors all at once. It may be challenging if you are doing it the first time, but...
View ArticleHow to Promote on Facebook without Being Salesy: A Quick Start Guide
Facebook will penalize you for being salesy with your posts. When you post overly promotional posts, Facebook will hide your posts from the news feed of your target customers. And this will limit your...
View ArticleEpisode 16: Authentic Marketing with Chris Brogan
In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic...
View ArticleHow to convince your colleagues the Brand matters
by Douglas SpencerPresident & Chief Brand StrategistSpencer Brenneman, LLC Here’s the challenge: Everyone is marketed to so everyone thinks they’re an expert on all things branding. Isn’t that...
View Article5 Ways E-commerce Will Change in 2020
E-commerce is how modern business is conducted. Millions of products are bought and sold online and the practice is only expected to grow. It is estimated that the industry will grow to $4.8 trillion...
View ArticleWorried How Employers Will View Your Resume? 5 Tricks to Stand Out
As things stand today, there are well over 100 million resumes on Indeed’s database. These are 100 million, highly qualified, well-written resumes from people who are competing for the same employment...
View ArticleEpisode 17: What Marketers Need to Know About A.I. with Chris Penn
In this episode of Talking Marketing, we sit down with Chris Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting...
View ArticleData Protection: How to Keep Your Small Business Database Safe
A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as much data as possible, but there is another team solely focused on...
View ArticleThe Marketer of the Future
Technology is moving so quickly in so many directions. Its advancement continues to drive economic growth and, in some cases, unleash disruptive change. Disruptive technologies transform the way we...
View Article5 Powerful Reasons Why Your Business Needs a Promo Video
With competition heating up in every field of business, it’s important to stand out. You want your existing and potential customers to know exactly why you’re the company they should choose and how...
View ArticleCreative Marketing Ideas to Boost Ecommerce Sales During the Holidays
The holiday shopping season has begun, as the passage of Halloween indicates that the holidays are almost upon us. The holiday shopping fever truly kicks in on Black Friday with the biggest shopping...
View ArticleEpisode 18: How to Get Your Website on Page One of Google with Charley Spektor
As we become more digital and technology becomes more sophisticated, it’s forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of...
View ArticleThe Best Guide to Video Marketing In 2020
As you already know, the video marketing scene is constantly shifting and changing. New trends pop up all the time and the old, tried and true methods are abandoned, as they’re no longer effective....
View ArticleEpisode 19: Fanocracy: Turning Fans into Customers and Customers into Fans...
In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how...
View ArticleContent Marketing: Improve Your Brand Awareness to the Next Level
The marketing landscape has rapidly changed over the last few years, especially in terms of creating content and keeping your brand relevant. It can be hard to keep up with best practices and know...
View ArticleAMA Member Spotlight – the benefits of AMA membership
What is your name, and title? Christopher Deming / Content Marketing Manager I currently work for a software company that specializes in 3D design and animation. I develop the content marketing...
View ArticleEpisode 20: Ideas That Spread Win with Seth Godin
Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change...
View ArticleEpisode 21: How Marketers Can Make Intent Data More Actionable with Marc Osofsky
In this episode, we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also...
View ArticleTop 6 Steps To Building A Strong Brand Image
Your brand image is what makes you unique. Building a strong brand image is like giving your brand a personality all of its own. Without one, your brand could seem flat, dull, and boring! To generate...
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